Bald & Bullish Newsletter
secrets to clear writing, why you need to batch Twitter threads, how to create story-driven content, etc...
Gm, and welcome to Bald & Bullish, the hub for writing alpha to help you thrive on social media.
Here’s what’s in store for you today:
Unlock the secret to clear writing
The importance of batching your content
Story-driven content is easier than you think
Video tip of the day
Unlock the Secret to Clear Writing
The best way to write with clarity is to know your audience.
✍️ When you write a Twitter thread or LinkedIn post, do you know who it's for?
If you don't, you're wasting your time. 👀
And don't tell me you're "writing for everyone."
If you're writing for everyone, you're writing for no one. 🙅♂️
💡 Here's the alpha...
Write to one person.
Pick someone you know. Someone who represents your target audience. And write to them.
If you're having trouble thinking of a specific person…
Make someone up.
Or, better yet, use an actual person and change their characterization to match your target audience.
Here's what I mean...
I'm writing this week's newsletter to my brother, Brad (hi Brad!). 👋
But there's an issue with Brad...
His characterization in real life doesn't match my target audience.
Brad isn't looking to use writing to grow on social media (for now, at least).
So, in real life, Brad's characterization isn't aligned with my target audience's. 😞
But that doesn't mean I can't use him.
I can, and I am. And I have my imagination to thank for it.
I'm pretending Brad is itchin' for writing alpha to help him grow on social media. 🤓
Now, all of a sudden, Brad is an excellent example of my target audience. So I'm writing to THAT Brad, not the Brad in real life.
(A variant of Brad for all you Marvel fans out there.)
So, to improve your clarity, write to either:
a specific person,
an imaginary person, or
a specific person with imagined characterization.
As long as the characterization of the person you pick matches your target audience, you’re golden.
This'll help focus your message and simplify your delivery - drastically improving the clarity of your writing.
The Importance of Batching Your Content
There's no freakin' question about it...
Twitter threads and LinkedIn posts help you:
Gain social capital (followers),
Position yourself as a thought leader, &
Signal to the algorithm that you're a creator.
All great things that you crave. 🤤
➡ But there's a trade-off...
It burns two of your scarcest resources...
That's why it's critical to write your longer-form content during windows with ample time and mental energy.
For most of you, that's on the weekends.
Sundays are my designated day to write:
The Bald & Bullish Newsletter,
3-5 Twitter threads, and
3-5 LinkedIn posts.
My Newsletter content frequently overlaps with my social content, which saves me even more time during the week.
I maintain a consistent publishing schedule by writing and scheduling my content on Sundays.
Here's how you can do it too…
Batch your LinkedIn content natively through the platform (it’s free and easy).
For Twitter, you’ll need to purchase scheduling software. But it’s worth it.
Two that I've used are:
Both offer free trials, so you can test both and see which you like better. I currently use HypeFury.
If you want to consistently publish Twitter threads and LinkedIn posts, write them on the weekends and schedule them to be published throughout the week.
You'll thank me later.
Story-Driven Content is Easier to Create Than You Think
Everyone romanticizes "storytelling."
They'll tell you that storytelling is the most important tool in the world, but they won't tell you how to use it. Have these folks ever written an actual story?
(I doubt it - but that's neither here nor there.)
I'm not going to get theoretical with you. We all know storytelling is important blah blah blah. So, I will keep my storytelling alpha to actionable advice ONLY. 💯
Let's start with problems.
We've all got ‘em - I know.
➡ But overcoming problems is one of the main components of storytelling. If it sounds simplistic, that's because it is. Anyone can use it to advance a narrative.
Here's how writers can use the problem/solution formula to turbocharge their content…
Articulate what your audience wants,
Identify a problem that's preventing them from getting it, then
Pinpoint a solution that brings them closer to what they want.
⬇ Check out an example from one of my tweets ⬇
It's simple. It's under 280 characters. It's story-driven.
Follow the problem/solution formula, and BOOM - you're a storyteller. 🤝
Video Tip of the Day
If you’re making a “talking head” video, an easy way to spice things up is to cut away to royalty-free animations or stock footage.
These videos are simple to find if you know where to look. 😉
(it took me way too long to figure this out 😅)
These two websites let you download royalty-free videos for FREE…
Download the videos you want, upload them to your editing software, drag them onto your timeline, and you'll have a 🌶️ talking head video in no time!
That’s a wrap for today. See y’all next week! If that’s too long to wait (it probably is), be sure to follow me on Twitter (@BrendanBald)
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DISCLAIMER: None of this is financial advice. This newsletter is strictly for educational and entertainment purposes. It's not investment advice or a solicitation to buy or sell any assets. ALWAYS do your own research.